The question: What does it DO?
Your company may already have a web site, but what's its function? What do you consider
a positive result when a user visits?
Whether the goal is to have a user buy one of your nifty widgets, sign up for an
online newsletter, or submit a contact form, every web site must have a conversion
goal.
How is your web site going to increase your sales, productivity, and ultimately
your bottom line?
The beauty is you don't have to know. That's why Bobbr™ is here. We don't
just build a web site and say 'see ya, good luck. Call us when you want to buy something
else.'
To begin the process of developing your new web site, we'll come to your place of
business and meet with you to discuss your current operations, business processes,
corporate culture and image branding.
Discussions will include the following topics:
In conjunction with you we'll brainstorm ideas and module concepts to engage your users
when they visit your site. By interacting with your prospective clients and leading
them through the sales funnel offering experience along the way, a pre-customer
loyalty often develops that leads to sale conversions now, and later.
Continue to the next phase: Prototyping
Brand Identity
Do consumers auto-associate your business with your product?
When they hear your name or see your logo, is it synonymous with the service or product that you provide? There are many
examples of true branding powerhouses; kleenex, q-tip, coke, to name a few. Now, it may seem like a daunting task to have your
brand reach a level such as these three. On the national level, it might be impossible for your small business. However, in your
local market, you can gain such brand recognition - and it starts with a powerful online presence.
NEXT: Content Update Frequency
Content Updating Frequency
How often do you need to update your site's content? Is it user driven? Static?
Bobbr develops custom Content Management Systems that provide even the
most non-techies in your office the ability to update your site's content. However, not
all sites will require a custom solution. If you are interested in static brochureware,
you may not need a full-blown content manangment system.
Perhaps you want to engage with your clients in a community oriented fashion. Providing means for
user interactivity with user-driven content ensures your site stays fresh.
NEXT: Sales Funneling
Sales Funneling
How do you take a qualified lead and generate a sale?
The process is called sales funneling, leading your users through your site toward your conversion pages.
Effective funnel design can only be accomplished by thinking about your site's structure through the eyes of your users. A major goal
of creating a productive funnel is to limit the number of steps a user must take to make a decision. Can the user checkout from any page? Can they
check their account easily without having to back track? Can they contact you by clicking a prominant link?
Bobbr™ analyzes your offline sales funnels and business process to create an easy-to-integrate online solution that plugs in to your current model.
NEXT: Data Mining & Storage
Continue to the next phase: Prototyping
Data Mining and Storage
Are you collecting information about your users to ensure site effectiveness or for customer relationship management?
Your customer data is one of your most valuable assets, as most sales will come from past clients. By collecting information from your users about their overall experience, along with
their contact information and preferences, you can better tailor their experience on your site - and increase sales.
Bobbr™ integrates user feedback and customization wherever possible so that your sales and marketing staff have quantified information to make
better decisions, and better campaigns with.
NEXT: Client Demographics
Client Demographics
Knowing your customers leads to results.
If you sell bicycles to teens in California, you may want to highlight your beach-cruisers. In Tennessee, highlight your mountain bikes. Or better yet, automate the process on-the-fly with Bobbr™.
We provide our clients with detailed analytic reports from their site, showing everything from where a user is located to what browser they have, to what keywords they used to find your site in the search engines. This
information allows you to see your client-base at a glance and put your efforts into promoting hot items or services, or rally the ones that are failing.
NEXT: Security
Security
Lock it down with solid security implementation.
MD5, Blowfish, and Crypt sound like secret military code words don't they? That's because they are military grade security encryptions. Bobbr secures our sites using a variety of security techniques including:
- ASP.net Encrypted Form Authentication Ticketing
- Blowfish
- Crypt
- MD5
When we develop our clients' sites the very FIRST thing we build is site security. We then build the rest around it. Partner with us to aleviate any worries you have of having your site hijacked or your data compromised.
NEXT: Industry Trends
Continue to the next phase: Prototyping
Industry Trends
We analyze current industry trends and develop upon them so you can set the new ones.
Are you incorporating social networking into your online marketing model? Are you Twittering yet? YouTubing? MySpacing? FACEBOOKING?!?!? Gee Whiz, there's a lot of networking to be done! It can be an
extremely time consuming and daunting task, but no worries, we'll incorporate these new trends into your online presence for you! We'll even manage them!
Trends are turbulent and ever-changing. If you're not riding the wave of change... you'll find yourself beneath it.
NEXT: Budget
Budget
We develop custom products AND stay within your budget.
Large companies know the ROI of leveraging finances for online marketing blitzes. It's the most affordable marketing channel there is. However, your small business may want to start
small or 'test the waters' before investing into a full blown online presence and marketing campaign. No Problem.
Bobbr™ will sit down with you and develop an intial strategy for your first step into the online realm, or a continued plan if you are taking a bigger step. The plan that we'll put together will
not only take into account the goals of the site or marketing campaign, but also the available budget. We'll stay at or below budget guaranteed
Trends are turbulent and ever-changing. If you're not riding the wave of change... you'll find yourself beneath it.
NEXT: Conversion Goals
Conversion Goals
Let's not build a web site... let's build a virtual salesman.
An important question to ask yourself is; do I want a web site so that I can have a .com on my business card and look the part? Or do I require a web site because I want to increase sales and acquire new clients?
You might be suprised at how many people want a web site that does NOTHING. A few pictures, the standard 'About Us' and 'Contact' pages, and a domain name (ThisWebsiteWillNeverGetMeASingleClient.com); all because they think it makes them
look professional when they hand out their card. We'll that may be the case, but when the card holder actually visits the site? What then?
Conversion goals are the best-case scenarios of web site usage. What exactly do you want your site user to DO on your site? Send a contact e-mail? Purchase a product? Sign up for your weekly newsletter or blog feed?
Whatever the case, Bobbr will develop the appropriate sales funnel to direct your users to correct conversion pages, and ultimately CONVERT them into new clients for your business. Isn't that the idea in the first place? And when your site is functioning like
a well oiled machine, we'll provide you with automated, weekly conversion statistics and reports for your decision making processes.
NEXT: Graphical Impact
Continue to the next phase: Prototyping
Graphical Impact
Is your style clean and traditional or do you want the site to leap off the monitor with flashy widgets and video?
It's your call. Bobbr™ can design anything, the question is can you dream it? If not, we could always dream it up for you. However, it's important to note that being flashy doesn't necessarily convert to sales, it could do the opposite and overwhelm users. The
trick is to design according to the target market and to their expectations. A law firm's site: clean and traditional, lot's of white space, and good SEO. An online arcade: flashy, widgetful and crazy!
We provide real-time samples of our work during the design process. We take your feedback and rework the designs until they're an accurate representation of your brand image. We can do that flashy stuff too.
NEXT: Interactivity
Interactivity
Do you want to interact with your users? Should they interact with each other?
A forum is a great way to provide user generated content. User generated content is content on your site that is created by the people who visit it. A forum allows users to answer each other's questions and ask you pressing questions directly. A forum is but one way to
add interactivity to your site, and there are many others.
Ever-changing, fresh content leads to fresh visitors. It is the driving force behind search engine optimization and creates a credible resource for your niched users.
Bobbr™ has developed forum applications built on the CS platform, Community sites similar to MySpace and Facebook on the Boonex platform, custom RSVP modules built from scratch and many more interactive features for our clients!
NEXT: Time Frame
Time Frame
When do you want to begin? When should it be complete? It's in your hands...
Boy wouldn't it be terriffic if business really was only a 9-5 affair?!? Get real. At Bobbr™ we're here coding, designing, filming and doing other fun stuff all the time. We even hang out here when there's nothing else to do! It is our passion. And you have yours...
You may want to pull the trigger on an online marketing campaign to cross-engage with a television or radio spot you have airing in 10 days. No problem, we'll expidite! We'll do anything and everything necessary to make sure that you get what you need on-time... everytime!
Our hours revolve around our clients.
Contact us today for a free consultation
Continue to the next phase: Prototyping