Online Marketing
There are hundreds of millions of websites on the internet, and even more internet
users surfing these sites to find the products and services they need. In such a
large market you need every advantage to differentiate yourself from the rest.
Bobbr™ specializes in not only making sure your site looks and functions at
a spectacular level, but also in ensuring that your targeted audience finds you
online.
There are a number of marketing avenues to drive your brand in the online realm:
Most major search engine result pages are set up in a similar fashion. Traditionally,
the left side is reserved for what's called organic (or non-paid) listings.
Sites that are displayed in the organic listings are relevant to the keywords that
were used to conduct the search. The right side of the results page is reserved
for keyword campaigns (or paid listings). Companies bid per click to be displayed
in this section. The higher your CPC (cost per click) bid, the higher your site
will be ranked in the paid results.
Ideally, your site would be relevant for every combination of search keywords and
phrases, albeit that's not always the case. There are a number of factors for having
a high relevancy (page rank) in the organic listings:
- Keyword saturation, frequency and usage within header tags and links
- How many other relevant sites that link to yours and distribute their page rank
to your site
- Proper use of Meta tags, page titles and page URLs
- How often your site content changes
Google© has recently put a spin on the keyword market by imposing minimum bid
requirements for sites that are not relevant for the keywords they bid on. What's
this means is that even if you have successfully sold blue widgets for years, and
you launch a keyword campaign with a poorly optimized site, you could be facing
a minimum bid requirement of $10.00 or more PER CLICK. Before this new rule, it
didn't matter if your site was optimized or not, as your placement was assessed
only by your max CPC bid.
Bobbr™ optimizes our clients' sites before we begin your keyword campaigns,
to ensure that you lock in at the lowest bid possible. We can get your bid as low
as 10% of the minimum bid requirement when we're done optimizing.
We'll also analyze, construct, and manage a powerful keyword campaign for your site.
We also provide weekly reports on your campaign's performance including:
- Average conversion cost
- Conversion percentage per keyword
- Average cost per click
- Highest performing keywords
Search engine keyword campaigns are not the last word in online advertising. There
are other sites in a similar vertical market to yours receiving high traffic that you
can leverage by placing advertisements on them.
These sites execute their own marketing to generate traffic, and you can benefit by a PPC (pay per click) model that
sends you the targeted visitors you need.
Affliate networks like Commission Junction, Pepperjam and others connect companies with products or services to sell (like yours) with webmasters who agree to
promote the products/services in exchange for a commission on sales, leads, or signups. The important thing to note about leveraging affiliate networks is that you
do not have to pay for the marketing that these sites do to generate a conversion. You only pay when you make a sale or aquire a new lead. If an affiliate site sends
you 10,000 visitors and not one of them buys your product, you pay nothing.
Bobbr™ analyzes your marketing strategies and can not only recommend and integrate the correct affliate netword to increase your sales, but also the commission rate you should pay. We'll
also monitor and report your affiliate marketing campaign progress directly to you or your marketing department to better your future strategy.
Search Engine Optimization is the most important marketing tool in the online world. Why? Because it has the highest ROI. Once your site is optimized, it remains optimized until a tweek is needed to
compy with any changes to the major search engines' ranking algorithms. But all the while, your site is receiving traffic based on your high organic (non-paid) listings. You don't pay for traffic that comes from
organic listings, and conversely, another site can not out rank you by paying the search engines to place higher than you organically.
Bobbr™ is a black-hat search engine optimizer. We utilize many standard SEO practices and a few lesser known to establish a high page rank for each page on your site. Your local competitors' web sites that were built by
'a friend' or a sub-qualified employee just can't compete. In order to keep pace with your Bobbr™ optimized site, they'll have to rely on paid search engine keyword marketing.
We are rated as a Search Engine Optimization "Dark Lord" (yikes!) by SEOMOZ.com
We are your new full service online partner. Contact us today for a free consultation
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